Hey, we're Vital Baby
We're a family run, UK brand with over 50 years' experience in the baby industry. With many of us being parent's ourselves, we're committed to providing innovative, safe and sustainable solutions to your everyday - made by parents, for parents.
With a focus on quality, functionality and sustainability, we offer a range of products designed to simplify parenting and promote a brighter, healthier future for our littlest customers and the planet
- it's at the heart of what we do.
years' experience in the baby industry
parent-voted awards won since 2019
our vision
To empower every parent with simple, innovative and affordable parenting solutions, to cultivate a bright future for both our littlest customers and the planet.
our mission
We put safety, design, quality and functionality first in everything we do, while also being environmentally conscious. We do all this to create innovative parenting solutions that help simplify your life.
our promise
Innovative parenting solutions – from our family to yours.